Building a Business Around Your Personal Brand

I’m a lifestyle blogger, a content creator,  a brand strategist, and an event host.  That is my product.  But how do you build a business around your product?  Well, you work it.  One tactic is hosting a course or event around your passion to your community, establishing you and your brand.  The world is big, who can stop you right?My palms were sweaty and clammy, but fear is not real.

This was my first time hosting an event on my own strength.  That’s growth yall!

My palms were sweaty and clammy, but fear is not real.  Once I got started, I was rolling and I knew I was exactly where I needed to be!  Read more for the experience.

Whatever your passion is, teach it to others.  Not only does it increase your personal brand authority, but it helps you build confidence.  I love Nashville, and I am a lifestyle blogger.  I am building a business around my brand through a series streams of income.  One being blogging.  I know a TON about blogging, and while I still have more to learn, it was awesome to share and teach the things I’ve learned to a class of 15 eager and energetic emerging brands. Here’s what I learned by hosting my first workshop:

I love Nashville, and I am a lifestyle blogger.  I am building a business around my brand through a series of streams of income online.  One being blogging.  I know a TON about blogging, and while I still have more to learn, it was awesome to share and teach the foundation of blogging to a class of fifteen eager and energetic emerging brands. Here’s what I learned by hosting my first workshop.  That’s right!  15 Folks came out to see me on the strength of the work I’ve done online.

Here’s what I learned by hosting my first workshop:

  • You know so much more than you think you do.  People need to know your perspective and your experience
  • Getting in front of an audience and teaching your passion to others helps you refine and develop your passion so much more
  • Face to Face interaction will all be the best way to pitch your brand.  Your audience and potential clients need to know you are a real person with a story.  Online/digitally is great, but there’s nothing like face to face interaction.

 

Jason Luntz was my partner and I am glad to have had his support in my very first event.  He is very resourceful and knowledgeable, complimenting my branding and blogging expertise.  We made a great time, and we look forward to hosting this type of event in the not too distant future.

I created a survey to capture feedback from my first workshop.  Yep, that’s right, I’m not here to just hustle up money, but to build a lifestyle brand, a business to support it, and a positive relationship with potential clients.

Here’s some of the feedback from the ‘Begin Blogging Workshop’

“I’m thrilled about what I learned and will be working with you soon!”  Anonymous

“EVERYTHING [I learned was beneficial]! Mainly the affiliated marketing. I have always seen that on company’s websites and NEVER knew what it was. Thanks!” Anonymous

“I think it was a very informative workshop and the personalities were very open and also seemed legit in their knowledge and services.” Anonymous

“I really learned a lot” Anonmyous

From a current client who came to audit the workshop:

” I think those who went into the session blindly probably learned a lot of what took me a long time to research. Kudos, great job.” Anonymous

Last year I didn’t have anything, and now I’ve got a brand and I’ve hosted my first workshop!  Level UP!

 

Karla (KB) Burnett is a graduate of Middle Tennessee State University with a degree in Sociology and is currently pursuing a Masters in Business Administration from Bethel University.  She is a Nashville Native and Lifestyle Blogger; a Free Spirit, and a Music Lover. Be sure to follow her on Facebook, Instagram, and Twitter.  You can listen to her as she co-hosts “The Scenario Radio Show” by downloading the app “Radio Free Nashville” or streaming the archives here. She also launched “Shoebox Consulting” for support and coaching for If you need help starting your own blog.  You may join her blogging community or click here for your free consultation. Or you can always email: karla@nashvillesocialbutterfly.com

KB The Nashville Social Butterfly

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